Optical illusion of alternating wedges Indian Casino art

Online casinos have had a difficult time in finding the right avenue for their marketing. After years and years of trial and error, a big part of what is going on with them is that they need to succeed in catching the eyes of potential gamblers. This entails having very memorable and flashy graphics, but not too flashy or else users simply tune it out as banner blindness. The combination of optical illusion and the use of only black and white is able to get over this obstacle and is used by many online casinos for their marketing. Once you have the users eyes looking at your creative, regardless of the reason, then you have half the battle won already.